For the past nine years, the SMG Tourism Conference at Lake Tahoe has provided relevant and strategic information and insights for tourism executives designed to help them improve competitiveness and grow market share. This year marks the 10th anniversary of this event. It is an interesting and challenging year to be celebrating such a milestone, and has made the event ever more timely and necessary. Beyond trying to merely attract visitors, tourism executives need to consider the larger concept of why travel matters and why people should continue to travel – even in periods of economic uncertainty. This year's event will challenge attendees to think about this question, and will include a variety of experts addressing hot-button economic, social and technological issues facing tourism.

Get informed and get involved in the success of your destination. Understand the opportunities within the evolving California tourism marketplace and what you can do to increase your market share.